{"id":7455,"date":"2026-05-11T10:39:45","date_gmt":"2026-05-11T03:39:45","guid":{"rendered":"https:\/\/www.truetouch.co.th\/?p=7455"},"modified":"2026-05-20T09:52:23","modified_gmt":"2026-05-20T02:52:23","slug":"cx-case-study-thailand-contact-center-kpi","status":"publish","type":"post","link":"https:\/\/www.truetouch.co.th\/jp\/cx-case-study-thailand-contact-center-kpi\/","title":{"rendered":"CX Case Study: \u0e25\u0e14\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19 25% \u0e14\u0e49\u0e27\u0e22 Contact Center KPI"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7455\" class=\"elementor elementor-7455\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a385e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a385e98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c543c\" data-id=\"65c543c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a46885 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a46885\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5e764\" data-id=\"5c5e764\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d6a22 elementor-widget elementor-widget-heading\" data-id=\"d2d6a22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CX Case Study: \u0e1b\u0e23\u0e31\u0e1a Contact Center KPI \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23\u0e43\u0e2b\u0e49\u0e25\u0e14\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19 25% \u0e41\u0e25\u0e30\u0e40\u0e1e\u0e34\u0e48\u0e21 Customer Loyalty<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a7992e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a7992e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9509cf9\" data-id=\"9509cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553042d elementor-widget elementor-widget-image\" data-id=\"553042d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-case-study-kpi-transformation-by-True-Touch-1024x576.jpg\" class=\"attachment-large size-large wp-image-7475\" alt=\"cx-case-study-kpi-transformation by True Touch\" srcset=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-case-study-kpi-transformation-by-True-Touch-1024x576.jpg 1024w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-case-study-kpi-transformation-by-True-Touch-1200x675.jpg 1200w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-case-study-kpi-transformation-by-True-Touch-768x432.jpg 768w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-case-study-kpi-transformation-by-True-Touch-1536x864.jpg 1536w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-case-study-kpi-transformation-by-True-Touch-2048x1152.jpg 2048w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-case-study-kpi-transformation-by-True-Touch-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd165e elementor-widget elementor-widget-heading\" data-id=\"fcd165e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0e08\u0e32\u0e01 Cost Center \u2192 Business Driver \u0e17\u0e33\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07\u0e2b\u0e23\u0e37\u0e2d?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8347cfd elementor-widget elementor-widget-text-editor\" data-id=\"8347cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e21\u0e2d\u0e07 Contact Center \u0e40\u0e1b\u0e47\u0e19 \u201c\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u201d<\/span><br \/><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e43\u0e19\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e08\u0e23\u0e34\u0e07<\/span><\/h4><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e2b\u0e32\u0e01\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a\u0e41\u0e25\u0e30\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23 KPI \u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07<\/span><br \/><span style=\"font-size: 16px;\">Contact Center \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19<\/span><br \/><span style=\"font-size: 16px;\"><strong>\u201c<\/strong><strong>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e01\u0e33\u0e44\u0e23\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e20\u0e31\u0e01\u0e14\u0e35\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u201d \u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">Case \u0e19\u0e35\u0e49\u0e04\u0e37\u0e2d\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e43\u0e19\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e27\u0e48\u0e32<\/span><br \/><span style=\"font-size: 16px;\"><strong>CX + KPI Strategy <\/strong><strong>\u0e17\u0e35\u0e48<\/strong><strong>\u0e40\u0e2b\u0e21\u0e32\u0e30\u0e2a\u0e21 = Business Impact \u0e17\u0e35\u0e48\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e14\u0e49<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a972e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a972e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d54c22b\" data-id=\"d54c22b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1687355 elementor-widget elementor-widget-heading\" data-id=\"1687355\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CX Case Study : Business Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e1273 elementor-widget elementor-widget-text-editor\" data-id=\"02e1273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e43\u0e19\u0e01\u0e25\u0e38\u0e48\u0e21 Financial Services \u0e40\u0e1c\u0e0a\u0e34\u0e0d\u0e1b\u0e31\u0e0d\u0e2b\u0e32:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">AHT \u0e2a\u0e39\u0e07 \u2192 \u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e15\u0e48\u0e2d\u0e40\u0e04\u0e2a\u0e40\u0e1e\u0e34\u0e48\u0e21<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e0b\u0e49\u0e33\u0e08\u0e33\u0e19\u0e27\u0e19\u0e21\u0e32\u0e01<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">CSAT \u0e44\u0e21\u0e48\u0e40\u0e2a\u0e16\u0e35\u0e22\u0e23<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Complaint \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e41\u0e21\u0e49\u0e08\u0e30\u0e21\u0e35 KPI \u0e2d\u0e22\u0e39\u0e48\u0e41\u0e25\u0e49\u0e27<\/span><br \/><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e40\u0e1b\u0e47\u0e19 KPI \u0e17\u0e35\u0e48 \u201c\u0e27\u0e31\u0e14\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19\u201d \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48 \u201c\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a7ec52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a7ec52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9d5d65\" data-id=\"e9d5d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2449989 elementor-widget elementor-widget-heading\" data-id=\"2449989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insight \u0e17\u0e35\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e40\u0e01\u0e21<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8733f4 elementor-widget elementor-widget-text-editor\" data-id=\"d8733f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e42\u0e14\u0e22 <strong>True Touch Co., Ltd.<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e1e\u0e1a\u0e27\u0e48\u0e32 \u201c\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48 Agent\u201d<\/span><br \/><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d <strong>\u0e42\u0e04\u0e23\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07 <\/strong><strong>KPI <\/strong>\u0e17\u0e35\u0e48\u0e15\u0e31\u0e49\u0e07\u0e15\u0e49\u0e19\u0e1c\u0e34\u0e14<\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>Key Insight:<\/strong><\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">Agent \u0e16\u0e39\u0e01\u0e27\u0e31\u0e14\u0e08\u0e32\u0e01 \u201c\u0e04\u0e27\u0e32\u0e21\u0e40\u0e23\u0e47\u0e27\u201d (AHT)<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23 \u201c\u0e01\u0e32\u0e23\u0e41\u0e01\u0e49\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u201d<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e04\u0e37\u0e2d<\/span><br \/><span style=\"font-size: 16px;\">Call \u0e08\u0e1a\u0e40\u0e23\u0e47\u0e27\u2026\u0e41\u0e15\u0e48 \u201c\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e44\u0e21\u0e48\u0e08\u0e1a\u0e08\u0e23\u0e34\u0e07\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f0d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f0d26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b80cd40\" data-id=\"b80cd40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9232c6 elementor-widget elementor-widget-heading\" data-id=\"e9232c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution: \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19 KPI = \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e17\u0e31\u0e49\u0e07\u0e23\u0e30\u0e1a\u0e1a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4435502 elementor-widget elementor-widget-text-editor\" data-id=\"4435502\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>1.Redesign KPI Framework<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e08\u0e32\u0e01 KPI \u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">AHT<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Call Volume<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e40\u0e1b\u0e47\u0e19:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">First Contact Resolution (FCR)<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Cost per Contact<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Customer Retention<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\"><strong>Mindset \u0e43\u0e2b\u0e21\u0e48:<\/strong><\/span><br \/><span style=\"font-size: 16px;\">\ud83d\udc49 \u201c\u0e41\u0e01\u0e49\u0e43\u0e2b\u0e49\u0e08\u0e1a\u0e04\u0e23\u0e31\u0e49\u0e07\u0e40\u0e14\u0e35\u0e22\u0e27 \u0e14\u0e35\u0e01\u0e27\u0e48\u0e32\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e15\u0e49\u0e2d\u0e07\u0e42\u0e17\u0e23\u0e0b\u0e49\u0e33\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b462e9 elementor-widget elementor-widget-text-editor\" data-id=\"2b462e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>2.\u0e43\u0e0a\u0e49 <\/strong><strong>AI <\/strong><strong>\u0e41\u0e25\u0e30 <\/strong><strong>Data <\/strong><strong>\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e0a\u0e48\u0e27\u0e22<\/strong><\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">Voice Analytics \u2192 \u0e2b\u0e32 root cause \u0e02\u0e2d\u0e07\u0e1b\u0e31\u0e0d\u0e2b\u0e32<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">AI Assist \u2192 \u0e0a\u0e48\u0e27\u0e22 Agent \u0e15\u0e2d\u0e1a\u0e41\u0e1a\u0e1a real-time<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Dashboard \u2192 \u0e41\u0e2a\u0e14\u0e07 KPI \u0e17\u0e35\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e01\u0e31\u0e1a Business<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e08\u0e32\u0e01 \u201c\u0e17\u0e33\u0e07\u0e32\u0e19\u0e15\u0e32\u0e21\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49\u0e2a\u0e36\u0e01\u201d \u2192 \u201c\u0e17\u0e33\u0e07\u0e32\u0e19\u0e1a\u0e19 Data\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87aaf36 elementor-widget elementor-widget-text-editor\" data-id=\"87aaf36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>3.\u0e1b\u0e23\u0e31\u0e1a <\/strong><strong>Skill Agent <\/strong><strong>\u0e43\u0e2b\u0e49\u0e40\u0e1b\u0e47\u0e19 <\/strong><strong>CX Advisor<\/strong><\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">Training \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e31\u0e01\u0e29\u0e30\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1b\u0e31\u0e0d\u0e2b\u0e32<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Coaching \u0e08\u0e32\u0e01\u0e40\u0e04\u0e2a\u0e08\u0e23\u0e34\u0e07<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">\u0e25\u0e14\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49 script \u0e41\u0e1a\u0e1a rigid<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 Agent \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48 \u201c\u0e04\u0e19\u0e23\u0e31\u0e1a\u0e2a\u0e32\u0e22\u201d<\/span><br \/><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d \u201c\u0e04\u0e19\u0e41\u0e01\u0e49\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6e003 elementor-widget elementor-widget-text-editor\" data-id=\"7c6e003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>4.Align KPI <\/strong><strong>\u0e17\u0e31\u0e49\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/strong><\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">Agent \u2192 \u0e27\u0e31\u0e14 FCR<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Supervisor \u2192 \u0e27\u0e31\u0e14 Coaching &amp; Quality<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Management \u2192 \u0e27\u0e31\u0e14 Business Impact<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e17\u0e38\u0e01\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e49\u0e2d\u0e07 \u201c\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19 KPI \u0e44\u0e1b\u0e43\u0e19\u0e17\u0e34\u0e28\u0e17\u0e32\u0e07\u0e40\u0e14\u0e35\u0e22\u0e27\u0e01\u0e31\u0e19\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b3b692 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b3b692\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78ca4c1\" data-id=\"78ca4c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41a1435 elementor-widget elementor-widget-image\" data-id=\"41a1435\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Solution_Change-KPI-Change-the-behavior-of-the-system-by-True-Touch-1024x572.jpg\" class=\"attachment-large size-large wp-image-7462\" alt=\"CX Case Study_Solution_Change KPI = Change the behavior of the system by True Touch\" srcset=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Solution_Change-KPI-Change-the-behavior-of-the-system-by-True-Touch-1024x572.jpg 1024w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Solution_Change-KPI-Change-the-behavior-of-the-system-by-True-Touch-1200x670.jpg 1200w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Solution_Change-KPI-Change-the-behavior-of-the-system-by-True-Touch-768x429.jpg 768w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Solution_Change-KPI-Change-the-behavior-of-the-system-by-True-Touch-1536x857.jpg 1536w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Solution_Change-KPI-Change-the-behavior-of-the-system-by-True-Touch-2048x1143.jpg 2048w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Solution_Change-KPI-Change-the-behavior-of-the-system-by-True-Touch-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dda5739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dda5739\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d1a566\" data-id=\"9d1a566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ba373 elementor-widget elementor-widget-heading\" data-id=\"62ba373\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result: \u0e40\u0e21\u0e37\u0e48\u0e2d KPI \u0e16\u0e39\u0e01 \u2192 \u0e17\u0e38\u0e01\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e14\u0e35\u0e02\u0e36\u0e49\u0e19<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb313f elementor-widget elementor-widget-text-editor\" data-id=\"beb313f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e2b\u0e25\u0e31\u0e07\u0e08\u0e32\u0e01 implement 3\u20136 \u0e40\u0e14\u0e37\u0e2d\u0e19<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebef84 elementor-widget elementor-widget-text-editor\" data-id=\"5ebef84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Business Impact<\/strong><\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">\u0e25\u0e14 Cost per Contact \u0e44\u0e14\u0e49\u0e1b\u0e23\u0e30\u0e21\u0e32\u0e13 <strong>25%<\/strong><\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">\u0e25\u0e14\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e08\u0e32\u0e01 Repeat Call \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e19\u0e31\u0e22\u0e2a\u0e33\u0e04\u0e31\u0e0d<\/span><\/h4><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a45152 elementor-widget elementor-widget-text-editor\" data-id=\"6a45152\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Customer Experience<\/strong><\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">CSAT \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Complaint \u0e25\u0e14\u0e25\u0e07<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Customer Loyalty \u0e14\u0e35\u0e02\u0e36\u0e49\u0e19<\/span><\/h4><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a50b4 elementor-widget elementor-widget-text-editor\" data-id=\"e4a50b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Operational Impact<\/strong><\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">FCR \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Agent \u0e17\u0e33\u0e07\u0e32\u0e19\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Workload \u0e25\u0e14\u0e25\u0e07\u0e42\u0e14\u0e22\u0e44\u0e21\u0e48\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e04\u0e19<\/span><\/h4><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-052c0c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"052c0c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b343d80\" data-id=\"b343d80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d47311 elementor-widget elementor-widget-heading\" data-id=\"9d47311\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaway<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41b21e elementor-widget elementor-widget-text-editor\" data-id=\"f41b21e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u2714 KPI \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d \u201c\u0e15\u0e31\u0e27\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u201d<\/span><br \/><span style=\"font-size: 16px;\">\u2714 \u0e25\u0e14\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e01\u0e31\u0e1a\u0e40\u0e1e\u0e34\u0e48\u0e21 CX \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e01\u0e34\u0e14\u0e02\u0e36\u0e49\u0e19\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e01\u0e31\u0e19\u0e44\u0e14\u0e49<\/span><br \/><span style=\"font-size: 16px;\">\u2714 AI \u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e0a\u0e48\u0e27\u0e22\u0e40\u0e23\u0e48\u0e07 (accelerate) \u0e41\u0e15\u0e48 \u201cKPI \u0e17\u0e35\u0e48\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07\u201d \u0e04\u0e37\u0e2d\u0e08\u0e38\u0e14\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19\u0e17\u0e35\u0e48\u0e2a\u0e33\u0e04\u0e31\u0e0d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85de902 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85de902\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c380ec6\" data-id=\"c380ec6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa24cd1 elementor-widget elementor-widget-heading\" data-id=\"aa24cd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why This Matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f445621 elementor-widget elementor-widget-text-editor\" data-id=\"f445621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">Case \u0e19\u0e35\u0e49\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e27\u0e48\u0e32<\/span><\/h4><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e16\u0e49\u0e32\u0e04\u0e38\u0e13\u0e22\u0e31\u0e07\u0e43\u0e0a\u0e49 KPI \u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21<\/span><br \/><span style=\"font-size: 16px;\">\u0e04\u0e38\u0e13\u0e2d\u0e32\u0e08\u0e01\u0e33\u0e25\u0e31\u0e07 optimize \u201c\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u201d<\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e16\u0e49\u0e32\u0e04\u0e38\u0e13\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19 KPI \u0e44\u0e14\u0e49\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07<\/span><br \/><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e04\u0e38\u0e13\u0e01\u0e33\u0e25\u0e31\u0e07\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19 Business Model \u0e17\u0e31\u0e49\u0e07\u0e23\u0e30\u0e1a\u0e1a<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbd345d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbd345d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1038291\" data-id=\"1038291\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9db132f elementor-widget elementor-widget-text-editor\" data-id=\"9db132f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\ude80 <\/strong><strong>\u0e16\u0e36\u0e07\u0e40\u0e27\u0e25\u0e32\u0e1b\u0e23\u0e31\u0e1a <\/strong><strong>KPI <\/strong><strong>\u0e43\u0e2b\u0e49\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e08\u0e23\u0e34\u0e07<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2db9c2 elementor-widget elementor-widget-button\" data-id=\"a2db9c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.truetouch.co.th\/jp\/truetouch-contact-us\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u0e04\u0e25\u0e34\u0e01\u0e17\u0e35\u0e48\u0e19\u0e35\u0e48 \u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e40\u0e23\u0e32\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e23\u0e31\u0e1a\u0e41\u0e1c\u0e19\u0e1f\u0e23\u0e35<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fc3d3 elementor-widget elementor-widget-text-editor\" data-id=\"c6fc3d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e16\u0e49\u0e32\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e01\u0e33\u0e25\u0e31\u0e07\u0e40\u0e1c\u0e0a\u0e34\u0e0d\u0e01\u0e31\u0e1a:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">\u0e25\u0e14\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e41\u0e15\u0e48 CX \u0e41\u0e22\u0e48\u0e25\u0e07<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">\u0e21\u0e35 KPI \u0e41\u0e15\u0e48\u0e44\u0e21\u0e48 impact \u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">\u0e2d\u0e22\u0e32\u0e01\u0e43\u0e0a\u0e49 Data \u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e1c\u0e25\u0e08\u0e23\u0e34\u0e07<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e40\u0e23\u0e32\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e0a\u0e48\u0e27\u0e22\u0e04\u0e38\u0e13 redesign KPI \u0e2a\u0e39\u0e48 Business Impact<\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>\u2714 Request CX &amp; KPI Assessment<\/strong><\/span><br \/><span style=\"font-size: 16px;\"><strong>\u2714 Consult with CX Expert<\/strong><\/span><br \/><span style=\"font-size: 16px;\"><strong>\u2714 Explore AI-Driven Contact Center Solutions<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530de00 elementor-widget elementor-widget-text-editor\" data-id=\"530de00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\ud83d\udce9 \u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e02\u0e2d Consultation \u0e2b\u0e23\u0e37\u0e2d Demo \u0e44\u0e14\u0e49\u0e17\u0e35\u0e48<\/span><\/h4><h4><span style=\"font-size: 16px;\">\ud83d\udcde \u0e42\u0e17\u0e23: +66(0)2088-8999<\/span><br \/><span style=\"font-size: 16px;\">\u2709\ufe0f \u0e2d\u0e35\u0e40\u0e21\u0e25: info@truetouch.co.th<\/span><br \/><span style=\"font-size: 16px;\">\ud83c\udf10 \u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c:\u00a0<a href=\"https:\/\/www.truetouch.co.th\/jp\/truetouch-contact-us\/\">www.truetouch.co.th<\/a><\/span><\/h4><h4><span style=\"font-size: 16px;\">\ud83d\udce9 <em>Contact us today to turn every customer voice into sustainable growth.<\/em><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357b5b1 elementor-widget elementor-widget-heading\" data-id=\"357b5b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">True Touch \u2013 Serve your customers as if our own<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556cb54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556cb54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bbb83e\" data-id=\"2bbb83e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22fe02b elementor-widget elementor-widget-heading\" data-id=\"22fe02b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2753FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af1488 elementor-widget elementor-widget-text-editor\" data-id=\"4af1488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q1: <\/strong><strong>KPI <\/strong><strong>\u0e15\u0e31\u0e27\u0e44\u0e2b\u0e19\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e43\u0e19 <\/strong><strong>Contact Center?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A1: <\/strong>FCR \u0e41\u0e25\u0e30 Cost per Contact \u0e40\u0e1b\u0e47\u0e19 KPI \u0e17\u0e35\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e01\u0e31\u0e1a Business Impact \u0e44\u0e14\u0e49\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71dee4 elementor-widget elementor-widget-text-editor\" data-id=\"f71dee4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q2: <\/strong><strong>\u0e17\u0e33\u0e44\u0e21 <\/strong><strong>KPI <\/strong><strong>\u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21\u0e16\u0e36\u0e07\u0e44\u0e21\u0e48\u0e1e\u0e2d<\/strong><strong>?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A2: <\/strong>\u0e40\u0e1e\u0e23\u0e32\u0e30\u0e27\u0e31\u0e14\u0e41\u0e04\u0e48 performance \u0e41\u0e15\u0e48\u0e44\u0e21\u0e48\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e40\u0e0a\u0e48\u0e19 Revenue, Retention \u0e2b\u0e23\u0e37\u0e2d Cost<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9f601 elementor-widget elementor-widget-text-editor\" data-id=\"fe9f601\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q3: <\/strong><strong>\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19 <\/strong><strong>KPI <\/strong><strong>\u0e43\u0e0a\u0e49\u0e40\u0e27\u0e25\u0e32\u0e19\u0e32\u0e19\u0e44\u0e2b\u0e21<\/strong><strong>?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A3: <\/strong>\u0e42\u0e14\u0e22\u0e17\u0e31\u0e48\u0e27\u0e44\u0e1b\u0e40\u0e23\u0e34\u0e48\u0e21\u0e40\u0e2b\u0e47\u0e19\u0e1c\u0e25\u0e43\u0e19 3\u20136 \u0e40\u0e14\u0e37\u0e2d\u0e19 (\u0e02\u0e36\u0e49\u0e19\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23 execute)<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47338ca elementor-widget elementor-widget-text-editor\" data-id=\"47338ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q4: <\/strong><strong>AI <\/strong><strong>\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e44\u0e2b\u0e21<\/strong><strong>?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A4: <\/strong>\u0e44\u0e21\u0e48\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e43\u0e19\u0e0a\u0e48\u0e27\u0e07\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19 \u0e41\u0e15\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e0a\u0e48\u0e27\u0e22\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e40\u0e2b\u0e47\u0e19\u0e1c\u0e25\u0e40\u0e23\u0e47\u0e27\u0e02\u0e36\u0e49\u0e19 \u0e41\u0e25\u0e30\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16 scale \u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e448bb6 elementor-widget elementor-widget-text-editor\" data-id=\"e448bb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q5: <\/strong><strong>\u0e08\u0e30\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23<\/strong><strong>?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A5: <\/strong>\u0e40\u0e23\u0e34\u0e48\u0e21\u0e08\u0e32\u0e01\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c KPI \u0e1b\u0e31\u0e08\u0e08\u0e38\u0e1a\u0e31\u0e19 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2b\u0e32 gap \u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 Operation \u0e01\u0e31\u0e1a Business<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05203cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05203cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b466f2e\" data-id=\"b466f2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99b5f95 elementor-widget elementor-widget-image\" data-id=\"99b5f95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/01\/True-Touch-Banner.png\" class=\"attachment-large size-large wp-image-7018\" alt=\"True Touch\" srcset=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/01\/True-Touch-Banner.png 1024w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/01\/True-Touch-Banner-768x363.png 768w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/01\/True-Touch-Banner-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d797f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d797f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3af7158\" data-id=\"3af7158\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8734003 elementor-widget elementor-widget-image\" data-id=\"8734003\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"639\" src=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-scaled.jpg\" class=\"attachment-full size-full wp-image-5594\" alt=\"True Touch Call Center\" srcset=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-scaled.jpg 2560w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-1200x299.jpg 1200w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-1024x256.jpg 1024w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-768x192.jpg 768w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-1536x383.jpg 1536w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-2048x511.jpg 2048w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-18x4.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b77782d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b77782d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f78e850\" data-id=\"f78e850\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a2ce0 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"a6a2ce0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.truetouch.co.th\/jp\/blogs\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back...<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>True Touch \u0e40\u0e1a\u0e37\u0e49\u0e2d\u0e07\u0e2b\u0e25\u0e31\u0e07 Customer Experience \u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e44\u0e17\u0e22 \u0e43\u0e19\u0e22\u0e38\u0e04\u0e17\u0e35\u0e48\u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e27\u0e31\u0e14\u0e01\u0e31\u0e19\u0e17\u0e35\u0e48\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e23\u0e32\u0e04\u0e32\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e14\u0e35\u0e22\u0e27 \u0e41\u0e15\u0e48 &#8220;\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32&#8221; (Customer Experience) \u0e04\u0e37\u0e2d\u0e2a\u0e21\u0e23\u0e20\u0e39\u0e21\u0e34\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e27\u0e48\u0e32\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e08\u0e30\u0e44\u0e1b\u0e15\u0e48\u0e2d\u0e2b\u0e23\u0e37\u0e2d\u0e1e\u0e2d\u0e41\u0e04\u0e48\u0e19\u0e35\u0e49 \u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e17\u0e35\u0e48\u0e14\u0e35 \u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e17\u0e35\u0e48\u0e44\u0e23\u0e49\u0e23\u0e2d\u0e22\u0e15\u0e48\u0e2d \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e41\u0e01\u0e49\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e17\u0e35\u0e48\u0e09\u0e31\u0e1a\u0e44\u0e27 \u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19\u0e2b\u0e31\u0e27\u0e43\u0e08\u0e2b\u0e25\u0e31\u0e01\u0e17\u0e35\u0e48\u0e17\u0e38\u0e01\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e15\u0e49\u0e2d\u0e07\u0e43\u0e2b\u0e49\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d \u00a0 \u0e41\u0e15\u0e48\u0e04\u0e33\u0e16\u0e32\u0e21\u0e04\u0e37\u0e2d&#8230; \u0e08\u0e30\u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23\u0e43\u0e2b\u0e49\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e43\u0e01\u0e25\u0e49\u0e0a\u0e34\u0e14\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e44\u0e14\u0e49\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14? \u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e08\u0e38\u0e14\u0e17\u0e35\u0e48 True Touch \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e21\u0e35\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e2a\u0e33\u0e04\u0e31\u0e0d \u0e1c\u0e39\u0e49\u0e19\u0e33\u0e14\u0e49\u0e32\u0e19 Customer Service Solutions \u0e04\u0e23\u0e1a\u0e27\u0e07\u0e08\u0e23 \u0e2b\u0e25\u0e32\u0e22\u0e04\u0e19\u0e2d\u0e32\u0e08\u0e04\u0e38\u0e49\u0e19\u0e40\u0e04\u0e22\u0e01\u0e31\u0e1a\u0e04\u0e33\u0e27\u0e48\u0e32 Call Center \u0e41\u0e15\u0e48 True Touch \u0e04\u0e37\u0e2d\u0e1c\u0e39\u0e49\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 Customer Experience Solutions \u0e04\u0e23\u0e1a\u0e27\u0e07\u0e08\u0e23 \u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e19\u0e31\u0e49\u0e19 \u0e40\u0e23\u0e32\u0e04\u0e37\u0e2d\u0e1e\u0e32\u0e23\u0e4c\u0e17\u0e40\u0e19\u0e2d\u0e23\u0e4c\u0e17\u0e35\u0e48\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e37\u0e48\u0e2d\u0e01\u0e25\u0e32\u0e07\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 True Touch \u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e02\u0e36\u0e49\u0e19\u0e43\u0e19\u0e1b\u0e35 \u0e1e.\u0e28. 2548 \u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e23\u0e48\u0e27\u0e21\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e19\u0e02\u0e2d\u0e07\u0e2a\u0e2d\u0e07\u0e22\u0e31\u0e01\u0e29\u0e4c\u0e43\u0e2b\u0e0d\u0e48: \u0e01\u0e25\u0e38\u0e48\u0e21\u0e17\u0e23\u0e39 (TRUE): \u0e1c\u0e39\u0e49\u0e19\u0e33\u0e14\u0e49\u0e32\u0e19\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e41\u0e25\u0e30\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e04\u0e23\u0e1a\u0e27\u0e07\u0e08\u0e23\u0e02\u0e2d\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22 \u0e40\u0e1a\u0e25\u0e25\u0e4c\u0e0b\u0e34\u0e2a\u0e40\u0e17\u0e47\u0e2124 \u0e42\u0e2e\u0e25\u0e4c\u0e14\u0e34\u0e49\u0e07\u0e2a\u0e4c \u0e2d\u0e34\u0e07\u0e04\u0e4c (Bellsystem24 Holdings, Inc.): 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\u0e41\u0e25\u0e30\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e1a\u0e19\u0e42\u0e0b\u0e40\u0e0a\u0e35\u0e22\u0e25\u0e21\u0e35\u0e40\u0e14\u0e35\u0e22 (Social Media Analytics) \u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e2b\u0e32\u0e1e\u0e19\u0e31\u0e01\u0e07\u0e32\u0e19\u0e41\u0e25\u0e30\u0e1d\u0e36\u0e01\u0e2d\u0e1a\u0e23\u0e21 (Staffing &amp; Training): \u0e04\u0e31\u0e14\u0e2a\u0e23\u0e23\u0e41\u0e25\u0e30\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e1a\u0e38\u0e04\u0e25\u0e32\u0e01\u0e23\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e17\u0e35\u0e48\u0e21\u0e35\u0e17\u0e31\u0e01\u0e29\u0e30\u0e14\u0e49\u0e32\u0e19\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e42\u0e14\u0e22\u0e40\u0e09\u0e1e\u0e32\u0e30 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