{"id":7421,"date":"2026-05-05T10:40:39","date_gmt":"2026-05-05T03:40:39","guid":{"rendered":"https:\/\/www.truetouch.co.th\/?p=7421"},"modified":"2026-05-06T08:49:43","modified_gmt":"2026-05-06T01:49:43","slug":"cx-strategy-execution","status":"publish","type":"post","link":"https:\/\/www.truetouch.co.th\/th\/cx-strategy-execution\/","title":{"rendered":"CX Strategy Execution: 4 \u0e27\u0e34\u0e18\u0e35\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1c\u0e19 CX \u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e1c\u0e25\u0e08\u0e23\u0e34\u0e07"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7421\" class=\"elementor elementor-7421\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a385e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a385e98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c543c\" data-id=\"65c543c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a46885 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a46885\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5e764\" data-id=\"5c5e764\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d6a22 elementor-widget elementor-widget-heading\" data-id=\"d2d6a22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CX Strategy to Execution: \u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23\u0e43\u0e2b\u0e49\u0e41\u0e1c\u0e19 Customer Experience \u0e40\u0e01\u0e34\u0e14\u0e1c\u0e25\u0e08\u0e23\u0e34\u0e07\u0e43\u0e19\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a7992e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a7992e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9509cf9\" data-id=\"9509cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553042d elementor-widget elementor-widget-image\" data-id=\"553042d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-strategy-execution-by-True-Touch-1024x576.jpg\" class=\"attachment-large size-large wp-image-7430\" alt=\"Customer Experience strategy to execution process in organization\" srcset=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-strategy-execution-by-True-Touch-1024x576.jpg 1024w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-strategy-execution-by-True-Touch-1200x675.jpg 1200w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-strategy-execution-by-True-Touch-768x432.jpg 768w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-strategy-execution-by-True-Touch-1536x864.jpg 1536w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-strategy-execution-by-True-Touch-2048x1152.jpg 2048w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/cx-strategy-execution-by-True-Touch-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd165e elementor-widget elementor-widget-heading\" data-id=\"fcd165e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CX Strategy \u0e14\u0e35\u2026\u0e41\u0e15\u0e48\u0e17\u0e33\u0e44\u0e21 \u201c\u0e44\u0e21\u0e48\u0e40\u0e01\u0e34\u0e14\u0e1c\u0e25\u0e08\u0e23\u0e34\u0e07\u201d?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8347cfd elementor-widget elementor-widget-text-editor\" data-id=\"8347cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e25\u0e07\u0e17\u0e38\u0e19\u0e01\u0e31\u0e1a Customer Experience (CX) Strategy \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e08\u0e23\u0e34\u0e07\u0e08\u0e31\u0e07<\/span><br \/><span style=\"font-size: 16px;\">\u0e21\u0e35\u0e17\u0e31\u0e49\u0e07 roadmap, framework \u0e41\u0e25\u0e30 technology support<\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e40\u0e01\u0e34\u0e14\u0e02\u0e36\u0e49\u0e19\u0e08\u0e23\u0e34\u0e07\u0e04\u0e37\u0e2d:<\/span><br \/><span style=\"font-size: 16px;\">\ud83d\udc49 CX \u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e15\u0e48\u0e2d KPI \u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19<\/span><br \/><span style=\"font-size: 16px;\">\ud83d\udc49 Customer Feedback \u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e16\u0e39\u0e01\u0e19\u0e33\u0e44\u0e1b\u0e43\u0e0a\u0e49\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e08\u0e23\u0e34\u0e07<\/span><br \/><span style=\"font-size: 16px;\">\ud83d\udc49 Agent \u0e22\u0e31\u0e07\u0e17\u0e33\u0e07\u0e32\u0e19\u0e43\u0e19\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21<\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>Pain Point <\/strong><strong>\u0e19\u0e35\u0e49\u0e40\u0e23\u0e35\u0e22\u0e01\u0e27\u0e48\u0e32 <\/strong><strong>\u201cExecution Gap\u201d<\/strong><\/span><br \/><span style=\"font-size: 16px;\">\u0e0a\u0e48\u0e2d\u0e07\u0e27\u0e48\u0e32\u0e07\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 \u201c\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e44\u0e27\u0e49\u201d \u0e01\u0e31\u0e1a \u201c\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e40\u0e01\u0e34\u0e14\u0e02\u0e36\u0e49\u0e19\u0e08\u0e23\u0e34\u0e07\u201d<\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e41\u0e25\u0e30\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e40\u0e2b\u0e15\u0e38\u0e1c\u0e25\u0e17\u0e35\u0e48 <strong>CX Strategy Execution<\/strong> \u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19 critical success factor \u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e22\u0e38\u0e04\u0e43\u0e2b\u0e21\u0e48<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a972e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a972e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d54c22b\" data-id=\"d54c22b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1687355 elementor-widget elementor-widget-heading\" data-id=\"1687355\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CX Strategy Execution \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e1273 elementor-widget elementor-widget-text-editor\" data-id=\"02e1273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>CX Strategy Execution<\/strong> \u0e04\u0e37\u0e2d<\/span><br \/><span style=\"font-size: 16px;\">\u0e01\u0e32\u0e23\u0e19\u0e33\u0e41\u0e1c\u0e19 Customer Experience \u0e44\u0e1b \u201c\u0e25\u0e07\u0e21\u0e37\u0e2d\u0e17\u0e33\u0e08\u0e23\u0e34\u0e07\u201d \u0e43\u0e19\u0e23\u0e30\u0e14\u0e31\u0e1a Operation<\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e01\u0e32\u0e23\u0e21\u0e35 Strategy<\/span><br \/><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">Translate \u0e40\u0e1b\u0e47\u0e19 Process \u0e17\u0e35\u0e48\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Embed \u0e25\u0e07\u0e43\u0e19 People (Agent \/ Supervisor) \u0e43\u0e2b\u0e49\u0e1b\u0e0f\u0e34\u0e1a\u0e31\u0e15\u0e34\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Enable \u0e14\u0e49\u0e27\u0e22 Technology (AI \/ Data \/ Platform) \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Measure \u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07 \u0e17\u0e31\u0e49\u0e07 KPI \u0e41\u0e25\u0e30 Business Impact<\/span><\/h4><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a7ec52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a7ec52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9d5d65\" data-id=\"e9d5d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2449989 elementor-widget elementor-widget-heading\" data-id=\"2449989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experience Insight: \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e40\u0e08\u0e2d\u0e08\u0e23\u0e34\u0e07\u0e43\u0e19\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8733f4 elementor-widget elementor-widget-text-editor\" data-id=\"d8733f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e08\u0e32\u0e01\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e02\u0e2d\u0e07 <strong>\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e17\u0e23\u0e39 \u0e17\u0e31\u0e0a \u0e08\u0e33\u0e01\u0e31\u0e14<\/strong> \u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33 CX Transformation<\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e40\u0e23\u0e32\u0e1e\u0e1a\u0e27\u0e48\u0e32\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e2a\u0e48\u0e27\u0e19\u0e43\u0e2b\u0e0d\u0e48\u0e21\u0e31\u0e01\u0e40\u0e1c\u0e0a\u0e34\u0e0d 3 \u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e2b\u0e25\u0e31\u0e01:<\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>1.Strategy <\/strong><strong>\u0e44\u0e21\u0e48\u0e16\u0e39\u0e01 <\/strong><strong>\u201c<\/strong><strong>\u0e16\u0e2d\u0e14<\/strong><strong>\u201d <\/strong><strong>\u0e40\u0e1b\u0e47\u0e19 <\/strong><strong>Operation<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08 CX <\/span><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48 frontline \u0e44\u0e21\u0e48\u0e23\u0e39\u0e49\u0e27\u0e48\u0e32\u0e15\u0e49\u0e2d\u0e07 \u201c\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e15\u0e48\u0e32\u0e07\u0e08\u0e32\u0e01\u0e40\u0e14\u0e34\u0e21\u201d<\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>2.\u0e44\u0e21\u0e48\u0e21\u0e35 <\/strong><strong>Owner <\/strong><strong>\u0e02\u0e2d\u0e07 <\/strong><strong>Execution<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e21\u0e35 project \u0e41\u0e15\u0e48\u0e44\u0e21\u0e48\u0e21\u0e35\u0e04\u0e19 \u201cdrive \u0e08\u0e23\u0e34\u0e07\u201d <\/span><span style=\"font-size: 16px;\">\u0e2a\u0e38\u0e14\u0e17\u0e49\u0e32\u0e22 initiative \u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19\u0e41\u0e04\u0e48 campaign \u0e23\u0e30\u0e22\u0e30\u0e2a\u0e31\u0e49\u0e19<\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>3.\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e21\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e01\u0e31\u0e1a <\/strong><strong>Business<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e22\u0e31\u0e07\u0e04\u0e07\u0e27\u0e31\u0e14\u0e41\u0e04\u0e48 CSAT \/ AHT <\/span><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e44\u0e21\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e01\u0e31\u0e1a Revenue \/ Cost \/ Retention \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e23\u0e39\u0e1b\u0e18\u0e23\u0e23\u0e21<\/span><\/h4><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e04\u0e37\u0e2d CX \u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19 \u201cnice to have\u201d \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48 \u201cbusiness driver\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f0d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f0d26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b80cd40\" data-id=\"b80cd40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9232c6 elementor-widget elementor-widget-heading\" data-id=\"e9232c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Framework: \u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19 CX Strategy \u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e1c\u0e25\u0e08\u0e23\u0e34\u0e07<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4435502 elementor-widget elementor-widget-text-editor\" data-id=\"4435502\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49 <strong>CX Strategy Execution<\/strong> \u0e2a\u0e33\u0e40\u0e23\u0e47\u0e08 <\/span><span style=\"font-size: 16px;\">\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e15\u0e49\u0e2d\u0e07\u0e42\u0e1f\u0e01\u0e31\u0e2a 4 Layer \u0e19\u0e35\u0e49:<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b462e9 elementor-widget elementor-widget-text-editor\" data-id=\"2b462e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>1.Translate Strategy \u2192 Process<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>\u0e08\u0e32\u0e01 <\/strong><strong>Vision \u2192 Actionable Workflow<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">\u201cImprove Customer Experience\u201d \u274c<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">\u201cReduce Call Transfer 20% \u0e14\u0e49\u0e27\u0e22 IVR Optimization + Agent Script\u201d \u2705<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e17\u0e38\u0e01 strategy \u0e15\u0e49\u0e2d\u0e07\u0e15\u0e2d\u0e1a\u0e43\u0e2b\u0e49\u0e44\u0e14\u0e49\u0e27\u0e48\u0e32<\/span><br \/><span style=\"font-size: 16px;\">\u201c\u0e04\u0e19\u0e2b\u0e19\u0e49\u0e32\u0e07\u0e32\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e15\u0e48\u0e32\u0e07\u0e44\u0e1b\u0e08\u0e32\u0e01\u0e40\u0e14\u0e34\u0e21?\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61ccf1 elementor-widget elementor-widget-text-editor\" data-id=\"c61ccf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>2.Activate People (Frontline Execution)<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>CX <\/strong><strong>\u0e08\u0e30\u0e44\u0e21\u0e48\u0e40\u0e01\u0e34\u0e14 \u0e16\u0e49\u0e32 <\/strong><strong>Agent <\/strong><strong>\u0e44\u0e21\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e17\u0e33:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">Training + Coaching \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07 (\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48 onboarding)<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Clear guideline \/ script \/ next best action<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Empower \u0e17\u0e35\u0e21 \u0e14\u0e49\u0e27\u0e22 AI Assist<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 Agent \u0e15\u0e49\u0e2d\u0e07 evolve \u0e08\u0e32\u0e01 \u201cCall Handler\u201d \u2192 \u201cCX Advisor\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87aaf36 elementor-widget elementor-widget-text-editor\" data-id=\"87aaf36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>3.Enable Technology (Human + AI Synergy)<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>Technology = Accelerator <\/strong><strong>\u0e02\u0e2d\u0e07 <\/strong><strong>CX Execution<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">AI Suggest \u0e04\u0e33\u0e15\u0e2d\u0e1a real-time<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Voice Analytics \u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c sentiment<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Automation \u0e25\u0e14\u0e07\u0e32\u0e19\u0e0b\u0e49\u0e33<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 Technology \u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e21\u0e32\u0e40\u0e1e\u0e37\u0e48\u0e2d replace \u0e04\u0e19<\/span><br \/><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48 \u201c\u0e40\u0e1e\u0e34\u0e48\u0e21 capability \u0e43\u0e2b\u0e49\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19\u0e44\u0e14\u0e49\u0e14\u0e35\u0e02\u0e36\u0e49\u0e19\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6e003 elementor-widget elementor-widget-text-editor\" data-id=\"7c6e003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>4.Measure What Matters (Business KPI)<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>\u0e08\u0e32\u0e01 <\/strong><strong>Operation Metrics \u2192 Business Impact<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e15\u0e49\u0e2d\u0e07\u0e27\u0e31\u0e14\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">AHT<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">CSAT<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e44\u0e1b\u0e17\u0e35\u0e48:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">Cost per Contact<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">First Contact Resolution (FCR)<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Customer Retention<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Revenue per Customer<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 CX \u0e15\u0e49\u0e2d\u0e07\u0e15\u0e2d\u0e1a\u0e44\u0e14\u0e49\u0e27\u0e48\u0e32 \u201c\u0e40\u0e21\u0e37\u0e48\u0e2d\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e14\u0e35\u0e02\u0e36\u0e49\u0e19 \u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e44\u0e14\u0e49\u0e2d\u0e30\u0e44\u0e23\u0e01\u0e25\u0e31\u0e1a\u0e21\u0e32\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b3b692 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b3b692\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78ca4c1\" data-id=\"78ca4c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41a1435 elementor-widget elementor-widget-image\" data-id=\"41a1435\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Framework-Translate-CX-Strategy-1024x572.jpg\" class=\"attachment-large size-large wp-image-7425\" alt=\"\u2022 CX Strategy Execution framework for contact center transformation\" srcset=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Framework-Translate-CX-Strategy-1024x572.jpg 1024w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Framework-Translate-CX-Strategy-1200x670.jpg 1200w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Framework-Translate-CX-Strategy-768x429.jpg 768w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Framework-Translate-CX-Strategy-1536x857.jpg 1536w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Framework-Translate-CX-Strategy-2048x1143.jpg 2048w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/05\/Framework-Translate-CX-Strategy-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dda5739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dda5739\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d1a566\" data-id=\"9d1a566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ba373 elementor-widget elementor-widget-heading\" data-id=\"62ba373\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Insight: \u0e40\u0e21\u0e37\u0e48\u0e2d CX Strategy \u0e16\u0e39\u0e01 Execute \u0e08\u0e23\u0e34\u0e07<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb313f elementor-widget elementor-widget-text-editor\" data-id=\"beb313f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px; font-family: 'Better Toggetter';\">\u0e43\u0e19\u0e2b\u0e25\u0e32\u0e22\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23 CX Transformation<\/span><\/h4><h4><span style=\"font-size: 16px; font-family: 'Better Toggetter';\">\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e17\u0e35\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16 execute \u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e<\/span><br \/><span style=\"font-size: 16px; font-family: 'Better Toggetter';\">\u0e21\u0e31\u0e01\u0e08\u0e30\u0e40\u0e2b\u0e47\u0e19\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c \u0e40\u0e0a\u0e48\u0e19:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px; font-family: 'Better Toggetter';\">\u0e25\u0e14 AHT 20\u201330%<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px; font-family: 'Better Toggetter';\">\u0e40\u0e1e\u0e34\u0e48\u0e21 FCR \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e19\u0e31\u0e22\u0e2a\u0e33\u0e04\u0e31\u0e0d<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px; font-family: 'Better Toggetter';\">\u0e25\u0e14 Complaint Rate<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px; font-family: 'Better Toggetter';\">\u0e40\u0e1e\u0e34\u0e48\u0e21 Customer Loyalty<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px; font-family: 'Better Toggetter';\">\ud83d\udc49 Insight \u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e04\u0e37\u0e2d<\/span><br \/><span style=\"font-size: 16px; font-family: 'Better Toggetter';\"><strong>\u201c<\/strong><strong>\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e21\u0e35 <\/strong><strong>AI <\/strong><strong>\u0e2b\u0e23\u0e37\u0e2d\u0e21\u0e35 <\/strong><strong>Strategy <\/strong><strong>\u0e41\u0e15\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e17\u0e31\u0e49\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 <\/strong><strong>execute <\/strong><strong>\u0e44\u0e1b\u0e43\u0e19 <\/strong><strong>direction <\/strong><strong>\u0e40\u0e14\u0e35\u0e22\u0e27\u0e01\u0e31\u0e19<\/strong><strong>\u201d<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-052c0c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"052c0c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b343d80\" data-id=\"b343d80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d47311 elementor-widget elementor-widget-heading\" data-id=\"9d47311\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why True Touch?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41b21e elementor-widget elementor-widget-text-editor\" data-id=\"f41b21e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e43\u0e19\u0e10\u0e32\u0e19\u0e30 CX Transformation Partner<\/span><br \/><span style=\"font-size: 16px;\"><strong>\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e17\u0e23\u0e39 \u0e17\u0e31\u0e0a \u0e08\u0e33\u0e01\u0e31\u0e14<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e40\u0e23\u0e32\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e41\u0e04\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a Strategy<\/span><br \/><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e42\u0e1f\u0e01\u0e31\u0e2a\u0e17\u0e35\u0e48 \u201cExecution \u0e08\u0e23\u0e34\u0e07\u201d \u0e1c\u0e48\u0e32\u0e19\u0e41\u0e19\u0e27\u0e17\u0e32\u0e07:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\"><strong>People<\/strong>: Training \/ Coaching \/ Capability Building \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\"><strong>Process<\/strong>: Design workflow \u0e17\u0e35\u0e48\u0e17\u0e33\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07 \u0e43\u0e19\u0e23\u0e30\u0e14\u0e31\u0e1a Operation<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\"><strong>\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35<\/strong>: AI + Analytics + Omnichannel \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\"><strong>Performance<\/strong>: KPI \u0e17\u0e35\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21 Business Impact \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e04\u0e37\u0e2d<\/span><br \/><span style=\"font-size: 16px;\"><strong>\u0e17\u0e33\u0e43\u0e2b\u0e49 <\/strong><strong>CX <\/strong><strong>\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48 <\/strong><strong>Initiative <\/strong><strong>\u0e41\u0e15\u0e48\u0e40\u0e1b\u0e47\u0e19 <\/strong><strong>Growth Engine <\/strong><strong>\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbd345d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbd345d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1038291\" data-id=\"1038291\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ec8869 elementor-widget elementor-widget-heading\" data-id=\"8ec8869\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0e2a\u0e23\u0e38\u0e1b: CX Strategy \u0e08\u0e30\u0e2a\u0e33\u0e40\u0e23\u0e47\u0e08\u0e44\u0e14\u0e49 \u0e15\u0e49\u0e2d\u0e07 Execute \u0e43\u0e2b\u0e49\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6284152 elementor-widget elementor-widget-text-editor\" data-id=\"6284152\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>CX Strategy Execution = <\/strong>\u201c\u0e15\u0e31\u0e27\u0e0a\u0e35\u0e49\u0e27\u0e31\u0e14\u0e2a\u0e33\u0e04\u0e31\u0e0d\u201d <strong>\u0e27\u0e48\u0e32\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e08\u0e30 <\/strong><strong>\u201c<\/strong><strong>\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07<\/strong><strong>\u201d <\/strong><strong>\u0e2b\u0e23\u0e37\u0e2d <\/strong><strong>\u201c<\/strong><strong>\u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e04\u0e39\u0e48\u0e41\u0e02\u0e48\u0e07<\/strong><strong>\u201d<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\">\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e17\u0e35\u0e48\u0e0a\u0e19\u0e30\u0e43\u0e19\u0e22\u0e38\u0e04\u0e19\u0e35\u0e49 <\/span><span style=\"font-size: 16px;\">\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48 \u201c\u0e04\u0e34\u0e14\u0e40\u0e01\u0e48\u0e07\u201d <\/span><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d \u201c\u0e17\u0e33\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07 \u0e41\u0e25\u0e30\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e14\u0e49\u201d<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db132f elementor-widget elementor-widget-text-editor\" data-id=\"9db132f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\ude80 <\/strong><strong>\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19 <\/strong><strong>CX Execution <\/strong><strong>\u0e17\u0e35\u0e48\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e14\u0e49<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2db9c2 elementor-widget elementor-widget-button\" data-id=\"a2db9c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.truetouch.co.th\/th\/truetouch-contact-us\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u0e04\u0e25\u0e34\u0e01\u0e17\u0e35\u0e48\u0e19\u0e35\u0e48 \u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e40\u0e23\u0e32\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e23\u0e31\u0e1a\u0e41\u0e1c\u0e19\u0e1f\u0e23\u0e35<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fc3d3 elementor-widget elementor-widget-text-editor\" data-id=\"c6fc3d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\u0e2b\u0e32\u0e01\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e01\u0e33\u0e25\u0e31\u0e07\u0e40\u0e1c\u0e0a\u0e34\u0e0d\u0e1b\u0e31\u0e0d\u0e2b\u0e32:<\/span><\/h4><ul><li><h4><span style=\"font-size: 16px;\">\u0e21\u0e35 CX Strategy \u0e41\u0e15\u0e48\u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e40\u0e2b\u0e47\u0e19\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e35\u0e48\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">KPI \u0e44\u0e21\u0e48\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e01\u0e31\u0e1a Business Impact<\/span><\/h4><\/li><li><h4><span style=\"font-size: 16px;\">Agent \u0e22\u0e31\u0e07\u0e17\u0e33\u0e07\u0e32\u0e19\u0e43\u0e19\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21<\/span><\/h4><\/li><\/ul><h4><span style=\"font-size: 16px;\">\ud83d\udc49 \u0e43\u0e2b\u0e49\u0e40\u0e23\u0e32\u0e0a\u0e48\u0e27\u0e22\u0e04\u0e38\u0e13 \u201cTurn Strategy into Measurable Results\u201d<\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>\u2714<\/strong><strong> Request CX Assessment<\/strong><\/span><br \/><span style=\"font-size: 16px;\"><strong>\u2714<\/strong><strong> Consult with CX Expert<\/strong><\/span><br \/><span style=\"font-size: 16px;\"><strong>\u2714<\/strong><strong> Explore AI-Driven CX Solutions<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530de00 elementor-widget elementor-widget-text-editor\" data-id=\"530de00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\">\ud83d\udce9 \u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e02\u0e2d Consultation \u0e2b\u0e23\u0e37\u0e2d Demo \u0e44\u0e14\u0e49\u0e17\u0e35\u0e48<\/span><\/h4><h4><span style=\"font-size: 16px;\">\ud83d\udcde \u0e42\u0e17\u0e23: +66(0)2088-8999<\/span><br \/><span style=\"font-size: 16px;\">\u2709\ufe0f \u0e2d\u0e35\u0e40\u0e21\u0e25: info@truetouch.co.th<\/span><br \/><span style=\"font-size: 16px;\">\ud83c\udf10 \u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c:\u00a0<a href=\"https:\/\/www.truetouch.co.th\/th\/truetouch-contact-us\/\">www.truetouch.co.th<\/a><\/span><\/h4><h4><span style=\"font-size: 16px;\">\ud83d\udce9 <em>Contact us today to turn every customer voice into sustainable growth.<\/em><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357b5b1 elementor-widget elementor-widget-heading\" data-id=\"357b5b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">True Touch \u2013 Serve your customers as if our own<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556cb54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556cb54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bbb83e\" data-id=\"2bbb83e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22fe02b elementor-widget elementor-widget-heading\" data-id=\"22fe02b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2753FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af1488 elementor-widget elementor-widget-text-editor\" data-id=\"4af1488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q1: <\/strong><strong>CX Strategy Execution <\/strong><strong>\u0e15\u0e48\u0e32\u0e07\u0e08\u0e32\u0e01 <\/strong><strong>CX Strategy <\/strong><strong>\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23<\/strong><strong>?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A1: <\/strong>CX Strategy \u0e04\u0e37\u0e2d \u201c\u0e41\u0e1c\u0e19\u201d <\/span><span style=\"font-size: 16px;\">\u0e41\u0e15\u0e48 CX Strategy Execution \u0e04\u0e37\u0e2d \u201c\u0e01\u0e32\u0e23\u0e25\u0e07\u0e21\u0e37\u0e2d\u0e17\u0e33\u0e08\u0e23\u0e34\u0e07\u201d \u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e43\u0e19\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71dee4 elementor-widget elementor-widget-text-editor\" data-id=\"f71dee4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q2: <\/strong><strong>\u0e17\u0e33\u0e44\u0e21 <\/strong><strong>CX Strategy <\/strong><strong>\u0e16\u0e36\u0e07\u0e25\u0e49\u0e21\u0e40\u0e2b\u0e25\u0e27\u0e43\u0e19\u0e2b\u0e25\u0e32\u0e22\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/strong><strong>?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A2: <\/strong>\u0e40\u0e1e\u0e23\u0e32\u0e30\u0e44\u0e21\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16 translate \u0e40\u0e1b\u0e47\u0e19 process, people \u0e41\u0e25\u0e30 KPI \u0e17\u0e35\u0e48\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9f601 elementor-widget elementor-widget-text-editor\" data-id=\"fe9f601\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q3: <\/strong><strong>KPI <\/strong><strong>\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07 <\/strong><strong>CX Strategy Execution <\/strong><strong>\u0e21\u0e35\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07<\/strong><strong>?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A3: <\/strong>\u0e40\u0e0a\u0e48\u0e19 FCR, Cost per Contact, Customer Retention, CSAT \u0e41\u0e25\u0e30 Revenue Impact \u0e0b\u0e36\u0e48\u0e07\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e17\u0e31\u0e49\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e41\u0e25\u0e30\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47338ca elementor-widget elementor-widget-text-editor\" data-id=\"47338ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q4: AI \u0e21\u0e35\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23\u0e43\u0e19 CX Execution?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A4:<\/strong>AI \u0e0a\u0e48\u0e27\u0e22\u0e40\u0e1e\u0e34\u0e48\u0e21 efficiency \u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19 \u0e40\u0e0a\u0e48\u0e19 suggest \u0e04\u0e33\u0e15\u0e2d\u0e1a \u0e41\u0e1a\u0e1a real-time, \u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 \u0e41\u0e25\u0e30\u0e25\u0e14\u0e07\u0e32\u0e19\u0e0b\u0e49\u0e33<br \/>\u0e17\u0e33\u0e43\u0e2b\u0e49 Agent \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e42\u0e1f\u0e01\u0e31\u0e2a\u0e01\u0e31\u0e1a\u0e07\u0e32\u0e19\u0e17\u0e35\u0e48\u0e21\u0e35\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e2a\u0e39\u0e07\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e448bb6 elementor-widget elementor-widget-text-editor\" data-id=\"e448bb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 16px;\"><strong>Q5: \u0e08\u0e30\u0e40\u0e23\u0e34\u0e48\u0e21\u0e17\u0e33 CX Strategy Execution \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23\u0e14\u0e35?<\/strong><\/span><\/h4><h4><span style=\"font-size: 16px;\"><strong>A5: <\/strong>\u0e40\u0e23\u0e34\u0e48\u0e21\u0e08\u0e32\u0e01 assessment \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2b\u0e32\u0e0a\u0e48\u0e2d\u0e07\u0e27\u0e48\u0e32\u0e07 (gap) \u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07 strategy \u0e41\u0e25\u0e30 operation <\/span><span style=\"font-size: 16px;\">\u0e08\u0e32\u0e01\u0e19\u0e31\u0e49\u0e19\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a process + training + KPI \u0e43\u0e2b\u0e49\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e19 \u0e41\u0e25\u0e30\u0e19\u0e33\u0e44\u0e1b\u0e43\u0e0a\u0e49\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05203cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05203cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b466f2e\" data-id=\"b466f2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99b5f95 elementor-widget elementor-widget-image\" data-id=\"99b5f95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/01\/True-Touch-Banner.png\" class=\"attachment-large size-large wp-image-7018\" alt=\"True Touch\" srcset=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/01\/True-Touch-Banner.png 1024w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/01\/True-Touch-Banner-768x363.png 768w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2026\/01\/True-Touch-Banner-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d797f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d797f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3af7158\" data-id=\"3af7158\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8734003 elementor-widget elementor-widget-image\" data-id=\"8734003\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"639\" src=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-scaled.jpg\" class=\"attachment-full size-full wp-image-5594\" alt=\"True Touch Call Center\" srcset=\"https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-scaled.jpg 2560w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-1200x299.jpg 1200w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-1024x256.jpg 1024w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-768x192.jpg 768w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-1536x383.jpg 1536w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-2048x511.jpg 2048w, https:\/\/www.truetouch.co.th\/wp-content\/uploads\/2025\/08\/web-Banner2-18x4.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b77782d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b77782d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f78e850\" data-id=\"f78e850\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a2ce0 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"a6a2ce0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.truetouch.co.th\/th\/blogs\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back...<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>True Touch \u0e40\u0e1a\u0e37\u0e49\u0e2d\u0e07\u0e2b\u0e25\u0e31\u0e07 Customer Experience \u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e44\u0e17\u0e22 \u0e43\u0e19\u0e22\u0e38\u0e04\u0e17\u0e35\u0e48\u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e27\u0e31\u0e14\u0e01\u0e31\u0e19\u0e17\u0e35\u0e48\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e23\u0e32\u0e04\u0e32\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e14\u0e35\u0e22\u0e27 \u0e41\u0e15\u0e48 &#8220;\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32&#8221; (Customer Experience) \u0e04\u0e37\u0e2d\u0e2a\u0e21\u0e23\u0e20\u0e39\u0e21\u0e34\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e27\u0e48\u0e32\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e08\u0e30\u0e44\u0e1b\u0e15\u0e48\u0e2d\u0e2b\u0e23\u0e37\u0e2d\u0e1e\u0e2d\u0e41\u0e04\u0e48\u0e19\u0e35\u0e49 \u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e17\u0e35\u0e48\u0e14\u0e35 \u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e17\u0e35\u0e48\u0e44\u0e23\u0e49\u0e23\u0e2d\u0e22\u0e15\u0e48\u0e2d \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e41\u0e01\u0e49\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e17\u0e35\u0e48\u0e09\u0e31\u0e1a\u0e44\u0e27 \u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19\u0e2b\u0e31\u0e27\u0e43\u0e08\u0e2b\u0e25\u0e31\u0e01\u0e17\u0e35\u0e48\u0e17\u0e38\u0e01\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e15\u0e49\u0e2d\u0e07\u0e43\u0e2b\u0e49\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d \u00a0 \u0e41\u0e15\u0e48\u0e04\u0e33\u0e16\u0e32\u0e21\u0e04\u0e37\u0e2d&#8230; 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